Malaysian consumers are increasingly using artificial intelligence (AI) tools to guide their purchasing decisions, according to a recent study. This shift reflects a growing reliance on digital platforms and data-driven insights to make informed choices before visiting physical stores. The trend highlights how technology is reshaping consumer behavior in Malaysia, with search engines and online reviews playing a significant role alongside AI.
The change in shopping habits is part of a broader digital transformation affecting many aspects of daily life. As AI tools become more accessible, they are helping consumers evaluate products, compare prices, and make more confident purchasing decisions. This evolution is particularly evident in urban areas where internet access is widespread and digital literacy is high.
The study, conducted by a local media outlet, underscores the increasing influence of technology on consumer choices. While some still prefer traditional methods, the data suggests a clear movement toward more informed, data-backed decision-making. This shift is expected to continue as AI tools become even more integrated into everyday shopping experiences. (nst.com.my)
