The RSA has raised concerns over a proposed advertising project in south Dublin, warning of potential driver distraction and increased crash risk. The organization submitted a formal response to South Dublin County Council, urging a thorough assessment of the project’s impact on road safety. The RSA emphasized the need for a detailed evaluation of how the advertising setup might interfere with drivers’ ability to focus on the road. This comes as local authorities consider approving the project, which would involve placing large digital displays along major roads. The submission highlights the growing issue of visual distractions in urban driving environments. The RSA’s call for a safety review reflects broader concerns about the influence of digital advertising on road safety across the region. (thejournal.ie)
