Mumbai, August 6 — Indian Prime Minister Narendra Modi has turned to Instagram to connect with younger voters following recent protests led by Gen Z, which highlighted concerns over job and education opportunities. The social media platform has become a key tool for Modi to reach a demographic that increasingly relies on digital communication, according to reports.
Modi’s strategy includes posting short videos featuring him in casual attire, such as a biker jacket and sunglasses, set to popular music like the theme from the sitcom *Friends*. These posts aim to project a more relatable image, contrasting with his usual public appearances. The move comes as youth-led demonstrations have gained traction, calling for greater economic and educational reforms.
Meanwhile, RSS chief Mohan Bhagwat addressed a youth conference in Mumbai, emphasizing that protest can serve as a dialogue tool for achieving consensus in a democracy. His remarks underscore the growing role of youth in shaping political discourse, even as leaders like Modi seek to engage them through modern platforms.
The use of Instagram reflects a broader shift in political communication, where leaders must adapt to the preferences of younger generations. (dawn.com)
