Samsung has announced it will be the first television manufacturer to introduce HDR10+ Advanced, a new standard for high dynamic range content. The technology will be available across Samsung’s 2026 TV lineup, which is set to launch this month. HDR10+ Advanced is designed to enhance picture quality by offering more precise control over brightness and color, providing a more immersive viewing experience.
Prime Video, Amazon’s streaming service, has confirmed it will be the first platform to support HDR10+ Advanced. Compatible content will be available globally starting August 2026. This marks a significant step in the evolution of HDR technology, as it allows for more detailed and realistic visuals. Samsung’s move positions it at the forefront of television innovation, setting a new benchmark for the industry.
The introduction of HDR10+ Advanced is part of Samsung’s ongoing efforts to lead in display technology. By partnering with Prime Video, the company is ensuring that consumers will have access to high-quality content that fully utilizes the new standard. This development is expected to influence other streaming services and manufacturers to adopt the format in the coming years.
