Kenya's national parks recorded 3.5 million visits in the latest reporting period, marking a significant rise in domestic tourism, according to the Kenya Wildlife Service (KWS) Director General, Prof Erustus Kanga. The increase in visitor numbers and revenue has been attributed to enhanced marketing strategies and improved revenue management practices.
The KWS reported that the surge in tourism is largely driven by local Kenyan travelers, indicating a growing preference for domestic travel amid global uncertainties. This trend has helped to stabilize the sector, which has faced challenges from fluctuating international visitor numbers.
Kanga emphasized that the success of the parks is also linked to better conservation efforts and improved visitor experiences. These factors have contributed to a more positive perception of Kenya's wildlife tourism, encouraging more people to explore the country's natural heritage.
The data highlights a positive shift in the tourism sector, with the KWS continuing to focus on sustainable practices to ensure long-term benefits for both the environment and local communities. (eastleighvoice.co.ke)
