Kenya's national parks recorded over 3.5 million visits in recent months, marking a significant rise in domestic tourism, according to the Kenya Wildlife Service (KWS) Director General, Prof Erustus Kanga. The increase in visitor numbers and revenue has been attributed to enhanced marketing strategies and improved revenue management practices. KWS has been working closely with local communities to promote sustainable tourism and protect wildlife habitats.
The surge in tourism has been particularly notable in popular parks such as Amboseli and Tsavo, where visitor numbers have risen by more than 20% compared to the previous year. This growth has also led to increased employment opportunities for local residents, with many now working as guides and in hospitality services. KWS has emphasized the importance of balancing tourism with conservation efforts to ensure long-term sustainability.
The agency has also introduced new initiatives to improve visitor experiences, including better signage and enhanced security measures. These efforts have contributed to the overall positive trend in domestic tourism, which has been supported by government policies aimed at boosting the economy through eco-tourism.
