A pilot programme launched by FairPrice in collaboration with Cheers outlets has begun distributing protein drinks to 4,500 low-income young people, according to a report by Alessia Mah in The Straits Times on July 30, 2026. The initiative aims to improve nutrition among economically disadvantaged youth by providing affordable protein supplements.
The programme is part of FairPrice’s broader efforts to support community welfare, focusing on health and nutrition. Protein drinks are being offered at selected Cheers outlets, which are part of the FairPrice network. Participants are required to meet certain eligibility criteria, including income level and age, to ensure the resources reach those most in need.
The pilot is expected to run for six months, with plans to evaluate its impact on participants’ health and dietary habits. Officials have emphasized that the programme reflects a growing commitment to addressing food insecurity among vulnerable groups.
The initiative has received positive feedback from local community leaders, who see it as a meaningful step toward improving public health. (stomp.sg)
