A Wollongong-based supplement brand is set to launch as rising living costs push more people to seek affordable health solutions. The company, founded by former gym partners, aims to provide high-quality products at competitive prices. With inflation affecting everyday expenses, the founders say their brand offers a practical alternative for those needing electrolytes and energy boosters. The launch follows growing interest in health and wellness, particularly among young professionals and fitness enthusiasts. The brand’s focus on affordability and quality reflects a broader trend in the health supplement market.