Apple has launched the iPhone 18 Pro and Pro Max, with prices starting at $100 higher than previous models. The new devices feature improved performance, longer battery life, and faster charging. Additionally, Apple introduced its first foldable iPhone, the iPhone Duo, which includes a large display. The launch event, led by new CEO John Ternus, marks a significant shift in Apple's mobile strategy. The iPhone Duo and Pro series were also showcased alongside the Apple Watch Series 12 and Ultra 4. Sales for the new models are expected to begin in the coming months, with release dates and prices varying by country. The absence of a standard iPhone 18 model has raised questions about Apple's new commercial strategy, as reports suggest a focus on premium and foldable devices.