Canadian airlines are rolling out new features and comfort upgrades in economy class, as industry experts suggest these changes are part of a broader trend toward "premiumization." Airlines like WestJet, Air Canada, Porter, and AirTransat are introducing more legroom, better seating, and enhanced in-flight services to elevate the economy experience. While the goal is to make long-haul flights more comfortable, industry analysts argue that these upgrades are not just about customer satisfaction but also about repositioning economy class as a more attractive option in a competitive market. The changes reflect a shift in how airlines market their services, with a focus on offering premium-like experiences at a lower cost. As travelers increasingly demand more from their budget flights, airlines are adapting to meet these expectations, even if the improvements are not as substantial as those in premium classes. This trend highlights the evolving landscape of air travel, where comfort and value are becoming more intertwined.