Some Ontario shoppers say they won’t buy American alcohol even if the ban is lifted, according to recent reports. The restriction on importing U.S. Liquor has become a key issue in Canada’s trade negotiations with the United States. Despite discussions about lifting the ban, some consumers remain hesitant.

Reports indicate that a significant number of shoppers in Ontario are unwilling to purchase American-made spirits, including California wine and Kentucky bourbon. This resistance highlights a potential challenge for policymakers aiming to ease trade tensions.

The ban has been a point of contention in trade talks, with both sides seeking concessions. However, consumer behavior suggests that the issue extends beyond political negotiations.

The situation reflects broader economic concerns, as Ontario continues to navigate trade relations with the U.S. While new funding for job training is announced, the alcohol trade remains a complex and sensitive area.