Heineken Ireland has announced it has secured the official drinks deal for the 2027 Ryder Cup, which will be held in the Republic of Ireland. This marks a significant shift from previous years, where Guinness was the official beer sponsor. The brewing company’s involvement comes as the event is set to take place in a venue yet to be confirmed, but expected to be one of Ireland’s major sports facilities.
The decision to award the sponsorship to Heineken follows a competitive bidding process, with several international brands vying for the opportunity. The Ryder Cup, a biennial golf competition between teams from Europe and the United States, has historically been hosted in various locations, including the United States, England, and France. This will be the first time the event is hosted in Ireland since 1997.
The sponsorship deal is expected to include branding across all event venues, promotional activities, and hospitality packages. While the exact details of the partnership remain under review, the announcement highlights the growing influence of Irish-based companies in international sporting events. The 2027 Ryder Cup is anticipated to draw a large international audience and boost tourism in the region.
