London’s Westminster council has announced it will proceed with new rules limiting "vertical drinking" in pubs, despite facing accusations of "breathtaking arrogance." The policy, which targets the practice of drinking from vertical surfaces like pillars or walls, has sparked controversy among bar owners and patrons. The council, responsible for licensing in Soho and West End, claims the measure aims to reduce health risks and improve safety. Critics argue the rules are overly strict and poorly justified. The decision comes after a month of public outcry and criticism from local businesses. The council maintains it will not backtrack on the policy, despite the negative reaction.