TCL Europe’s chief marketing officer, Stefan Streit, discussed the company’s vision for a more connected home during IFA 2026. The event highlighted advancements in AI and display technology, aiming to transform everyday life through smarter home integration. Streit emphasized how AI can enhance user experience by making devices more intuitive and responsive. The focus was on seamless connectivity between home appliances and entertainment systems. TCL demonstrated how display technology can evolve beyond traditional uses, offering more immersive and interactive experiences. The company’s vision includes a future where technology adapts to users rather than the other way around.