Mike Ashley, founder of Sports Direct, has criticized Prime Minister Andy Burnham's proposals to revive the UK high street, calling them "delusional." Ashley, known for his controversial business tactics, expressed skepticism about the feasibility of Burnham's vision for revitalizing high street retail. The PM's plan aims to support local businesses and attract more shoppers to physical stores amid the rise of online shopping. Ashley's comments come amid growing concerns over the decline of traditional retail in the UK. While Burnham's strategy emphasizes government support and incentives for brick-and-mortar stores, critics argue that the shift to e-commerce is irreversible. The debate highlights the challenges facing traditional retailers in a rapidly evolving market.