A Irish drinks company has been sold for €75 million to the firm behind the popular soft drink Vimto. VitHit, founded in 2000 by former rugby player Gary Lavin, has been acquired by the parent company of Vimto, marking a significant deal in the beverage industry. The acquisition highlights growing interest in Irish-made brands with international appeal. VitHit, known for its range of flavored drinks, has seen steady growth since its launch. The sale is expected to strengthen the parent company's portfolio and expand its market presence. The deal underscores the ongoing trend of consolidation in the beverage sector, with established brands seeking to acquire emerging players. Gary Lavin, who founded VitHit, expressed satisfaction with the outcome, calling it a great time for the company. The transaction is set to close soon, pending regulatory approvals.