Liverpool has announced a new sponsorship deal with Turkish Airlines, marking the club's latest partnership. The agreement will see Turkish Airlines become the official main sponsor of Liverpool's kit starting from the 2027/28 season. While the club has not disclosed the exact financial terms, reports suggest the deal could be worth up to £300 million.
The partnership comes as Liverpool prepares for a busy season, including matches in the Champions League. The club's new manager, Andoni Iraola, will be looking to build on recent successes, with key players like Julián Álvarez expected to play a central role. Meanwhile, the club's transfer activities continue, with former Ireland goalkeeper Shay Given suggesting that Caoimhín Kelleher may not stay at Brentford for long.
The deal also highlights Liverpool's growing international presence, with the club set to host Atlético Madrid in a highly anticipated Champions League match at Anfield. Fans will have the opportunity to see the new sponsorship branding on the team's jerseys during the upcoming season.
