The McDonald's Monopoly promotion, a popular autumn event in Ireland, will not return this year. The annual campaign, which allowed customers to collect monopoly stickers from menu items to win prizes, has been cancelled. The decision comes as part of ongoing adjustments to the company's marketing strategy in the region. No official reason was given for the cancellation, though sources suggest a shift in focus toward other promotional activities. Customers who anticipated participating in the game were left disappointed, with many expressing surprise on social media. The absence of the promotion marks a notable change for Irish McDonald's locations, which had previously seen high engagement during the event.