Japan's TikTok Shop market continued to show strong performance even after the large sale event ended, maintaining a GMV of 2.676 billion yen for the week ending July 27. The food and beverage category saw sales more than double compared to early July, according to Kalowave Japan's weekly report.
The report highlights the sustained consumer interest in the platform, with the food and beverage sector leading the growth. This trend suggests that users are not only engaging during promotional periods but are also continuing to shop on TikTok Shop regularly.
Kalowave Japan, which tracks e-commerce trends in the region, noted the resilience of the market despite the conclusion of the major sale. The data reflects a growing reliance on social commerce platforms for daily shopping needs.
The continued success of TikTok Shop in Japan underscores the platform's increasing role in the country's digital retail landscape. (prtimes.jp)
