A 32-year-old man in China has opened two shops offering a unique service where customers pay up to $55 for full-body scratching. The unusual business model has gained traction after the concept went viral on social media platforms. The service, described as a form of therapeutic massage, has attracted attention for its unconventional approach to relaxation and wellness.
The shops, located in different cities, offer a range of scratching techniques designed to relieve stress and improve circulation. Customers report feeling relaxed and rejuvenated after sessions, which last around 30 minutes. The business has seen a surge in demand since the trend gained popularity online, with many people sharing their experiences on social media.
The owner, who requested anonymity, said the idea came from a growing interest in alternative wellness treatments. He emphasized that the service is safe and follows hygiene standards. As the trend continues to spread, the business is exploring expanding to other locations.
