Citadines Singapore, part of The Ascott Limited, has announced the launch of its 2026 "activ∞" campaign, blending urban exploration with Singapore’s growing running culture. The initiative aims to engage local athletes and promote the city-state’s vibrant running community through a series of events and challenges.

The campaign will feature guided runs through Singapore’s iconic urban landscapes, encouraging participants to discover hidden gems and landmarks. It also includes a digital platform where runners can track their progress and share experiences. The event is set to run throughout 2026, with key dates to be announced soon.

By combining physical activity with cultural exploration, Citadines Singapore hopes to strengthen its connection with the local community and support the city’s active lifestyle movement. The campaign reflects the brand’s commitment to sustainability and wellness, aligning with broader urban living trends.

Participants will have the opportunity to join exclusive events and interact with professional athletes, further enhancing the appeal of Singapore as a premier destination for runners.