The 2027 Mitsubishi Pajero has officially launched in Australia, with pricing and specifications revealed for the local market. The new model, based on the Triton platform, is positioned as a premium 4×4 and starts at around RM199,000. Deliveries are set to begin in December, marking the return of the Pajero to the Australian market after a long hiatus.
This launch comes as Chinese vehicles continue to gain traction in the region, with a record 40% share of the car market in 2026. This shift signals the end of Japan’s 28-year dominance in supplying new cars to Australia. Chinese automakers have been expanding their presence through competitive pricing and a wide range of models tailored to local preferences.
The Pajero’s return is expected to challenge both Japanese and Chinese competitors in the premium 4×4 segment. With its advanced features and strong off-road capabilities, the new model aims to appeal to Australian consumers looking for durability and performance. Meanwhile, the growing influence of Chinese brands highlights a broader trend of market diversification in the Australian automotive industry.
The increased competition is likely to drive innovation and lower prices, benefiting consumers. As the market evolves, the balance of power among automotive suppliers in Australia continues to shift, reflecting broader economic and industrial changes.
