The NFL betting handle is expected to remain nearly unchanged in 2026, marking the first time since 2018 that growth has plateaued. Industry analysts predict that the rise in betting activity will slow as new competitors enter the regulated sportsbook market. This shift comes as prediction markets expand, offering alternative avenues for bettors. The NFL’s betting landscape is also influenced by evolving consumer preferences and regulatory changes. With more options available, bettors may spread their wagers across different platforms, contributing to a more stable betting handle. The league continues to see steady engagement, but the pace of growth appears to be leveling off. This trend reflects broader changes in the sports betting industry.