TCL's P80 Ultra smartphone, marketed as the first NxtPaper device with an AMOLED panel, has drawn criticism for misleading marketing claims. Reported that the device's bezels are significantly thicker than advertised, raising concerns about the accuracy of promotional materials. The P80 Ultra was unveiled at IFA 2026, where TCL expanded its NxtPaper lineup with three models: the P80 Ultra, P80 Pro, and standard P80.
While the P80 Ultra introduces an AMOLED display, it is not the first NxtPaper device to use OLED technology. The P80 series was presented as a step forward in display innovation, but the thick bezels contradict the sleek design promised in marketing. The P80 Ultra and Pro models are designed to cater to different user needs, with the Ultra focusing on advanced display features.
TCL also launched other NxtPaper devices at IFA, including the Tab A1 tablet and a kids' smartwatch. However, the P80 Ultra's marketing issues highlight a gap between advertised specifications and actual product design. The company's efforts to expand its presence in the global smartphone market may face challenges if such discrepancies persist.
