TikTok users in Nigeria and across Sub-Saharan Africa are increasingly turning to the platform for science, technology, engineering, and mathematics (STEM) content, according to new data. The trend highlights a shift in how young Africans access educational material online. Research by GWI, covering the first half of 2025, shows a growing number of users are engaging with STEM-related videos, suggesting a broader movement toward digital learning.
The platform’s influence extends beyond entertainment, with creators offering tutorials, experiments, and explanations that make complex topics more accessible. This shift is particularly notable in Nigeria, where the app has become a key tool for students and educators. While the focus remains on education, the rise of STEM content on TikTok also reflects broader changes in how young people engage with technology and learning.
The data underscores the potential of social media to transform educational access, especially in regions with limited traditional resources. As more users explore STEM through TikTok, the platform may play a significant role in shaping future generations of scientists and engineers in Africa.
The trend also raises questions about the role of digital platforms in bridging educational gaps. With increasing internet penetration and smartphone usage, TikTok’s educational content could become a vital resource for students across the continent.
