Apple has launched its first foldable smartphone, the iPhone Duo, during the debut event of new CEO John Ternus. The phone, priced at $1,999, marks a significant shift for Apple, which has not introduced a major hit since the AirPods a decade ago. The unveiling took place on Wednesday, September 9, 2026, at the Apple campus in Cupertino, California.
The iPhone Duo features a foldable design, positioning Apple to compete in a growing market for flexible devices. The event was the first under Ternus, who took over leadership from previous executives. Analysts view the Duo as a crucial test for Apple’s ability to innovate in a highly competitive tech landscape.
The launch comes as Apple seeks to reinvigorate its product lineup and regain momentum after years of slower growth. The Duo’s release is expected to influence consumer trends and set a new standard for foldable smartphones. The company has not yet announced availability dates or additional features beyond the foldable design.
