Apple announced the iPhone 18 Pro and Pro Max models, starting at $1,199 and $1,299 respectively. This marks a $100 increase from the previous generation. The new models feature the 2nm A20 Pro chip, a variable aperture camera, and a 45-hour battery life.
The price hike applies to both new and older iPhone models. Customers looking to upgrade or replace their devices will face higher costs. Apple’s decision reflects broader trends in the smartphone market, where price increases are becoming more common.
The new iPhone 18 Pro models are expected to compete with other high-end smartphones. The updated hardware and features aim to attract tech-savvy consumers. However, the price increase may affect purchasing decisions for some users.
The announcement comes as part of Apple’s annual product event. The company continues to position itself as a leader in innovation and premium technology.
