Justin Jefferson, wide receiver for the Minnesota Vikings, has shared his pre-game diet routine in an interview with PEOPLE. The 27-year-old athlete discussed how he prepares nutritionally for the start of the NFL season. His insights were part of Pepsi’s new tailgating-themed campaign, which highlights fan experiences around the game. Jefferson emphasized the importance of balanced meals and hydration in maintaining peak performance. The campaign features athletes and fans engaging in tailgating activities, showcasing the culture surrounding American football. His candid conversation offers a glimpse into the lifestyle of a professional athlete preparing for competition.