Acer has announced new laptop models at IFA 2024, including the Swift Blade 14 and Swift Air 16, without using AI in their naming. The company previously included AI in its product titles, but this year it has moved away from that trend. The new models emphasize performance and design, reflecting a broader shift in consumer electronics. The decision marks a change in how Acer markets its laptops, focusing more on hardware specifications than on AI capabilities. This move aligns with growing consumer interest in practical features over marketing buzzwords.