Apple has officially launched the iPhone 18 Pro and iPhone 18 Pro Max, introducing significant upgrades to the camera system and a powerful A20 Pro chip. The new models also feature two new color options, enhancing their visual appeal. Alongside these releases, Apple introduced the iPhone Duo, its first foldable smartphone, marking a major innovation in mobile technology.
The iPhone 18 Pro and Pro Max are now available for pre-order in Brazil, starting on September 12, with availability in stores the following week. This marks the first time Apple is launching these models simultaneously in Brazil and the United States. The foldable iPhone Duo is expected to be a key highlight, offering a new form factor that combines flexibility with advanced performance.
Pricing details for the new models have been revealed, with the most expensive variant approaching 4,000 euros. The iPhone Duo is anticipated to be priced competitively, though exact figures have not yet been disclosed. These new devices are part of Apple’s ongoing efforts to push the boundaries of smartphone innovation, with a focus on both design and functionality.
The launch also includes updates to the Apple Watch and AirPods 5, further expanding Apple’s ecosystem. As the market eagerly awaits the full release, the new iPhone models are set to compete with other high-end smartphones in the global market.
