The Federal Government has begun implementing its national Audience Measurement System (AMS) in Lagos, marking the first phase of a broader initiative to monitor media consumption patterns. The rollout follows the June 2026 completion of the Digital Switch Over (DSO), which transitioned the country to digital broadcasting.
The AMS aims to provide accurate data on how citizens engage with media content, including television, radio, and online platforms. Officials say the system will help regulators and broadcasters understand audience behavior and improve service quality.
Lagos, as the economic hub of Nigeria, serves as the pilot city for this initiative. The government hopes to expand the system to other regions in the coming months.
The project is part of broader efforts to modernize Nigeria’s media landscape and align it with international standards. No details have been released on how the data will be used or who will have access to it.
