Apple's promised Saudi Arabia stores remain closed despite 2026 deadline passing
Apple announced in December 2024 it would begin opening flagship stores in Saudi Arabia starting in 2026, with an initial plan focused on an iconic location in Diriyah. As of now, more than two-thirds of 2026 has passed, and no physical stores have opened. The company's own store-news page confirms no locations are currently operational in the country. The original plan included a flagship store in Diriyah, a UNESCO World Heritage site outside Riyadh. No updates have been provided on the status of the project, leaving the timeline for potential openings uncertain.
The delay raises questions about the company's commitment to the region, despite initial enthusiasm. While no official statement has been released, the lack of progress suggests challenges in meeting the promised timeline. The situation highlights the complexities of entering new markets, particularly in regions with unique regulatory and cultural landscapes. As of now, no further details have been shared about future steps or potential locations.
