The Glenlivet, a Scottish whisky brand, faced backlash after removing an advertisement tied to South African women’s history during Women’s Month. The ad, which referenced the lives of four prominent women, sparked controversy before its removal. Families of Lilian Ngoyi, Helen Joseph, Rahima Moosa, and Sophia Williams-
The families argue the ad misused their loved ones’ legacies for commercial gain. They claim the brand failed to address their concerns and now seek action from international executives. The group plans to report the matter to the Advertising Regulatory Board, accusing the company of exploiting their history without consent.
The incident highlights tensions between corporate branding and historical representation. The families emphasize the need for transparency and respect for the cultural significance of their ancestors. They remain determined to pursue further steps to ensure such misuse does not occur again.
The debate reflects broader discussions on how historical figures are portrayed in marketing. As the families prepare their next move, the case remains a point of contention between heritage and commerce.
