GCash, a leading digital payment platform in the Philippines, has announced its partnership with local merchants in Davao for the 2026 Kadayawan Festival. The collaboration aims to enhance the festival’s digital presence and improve the shopping experience for visitors. The festival, a major cultural event in Davao City, is expected to see increased participation and economic activity with the integration of GCash’s payment solutions.
The partnership will include the use of QR code payments, exclusive promotional offers, and other digital tools to facilitate transactions. This move is part of GCash’s broader strategy to support local businesses and promote digital financial inclusion. Local merchants will benefit from increased visibility and convenience for customers.
The Kadayawan Festival, known for its vibrant street markets and cultural displays, is anticipated to attract thousands of visitors. GCash’s involvement is seen as a step towards modernizing traditional markets and making them more accessible to a wider audience. The festival is scheduled to take place in late August 2026.
