Apple has launched its first foldable phone, the iPhone Duo, featuring a 7.6-inch inner display and an outer cover screen. The device, the largest and thinnest in the iPhone lineup, includes a 48-megapixel main camera and a 48-megapixel ultrawide lens. Users can preview their image on the cover screen, offering a unique dual-screen experience.

Samsung responded with a playful campaign, hiring a real estate agent named Tim Cook to promote its Galaxy Z Fold8. The ad pokes fun at Apple’s new entry into the foldable market while highlighting Samsung’s longer history with foldable smartphones.

Apple has not released a screen protector for the iPhone Duo, and no official guidance is provided on protecting the folding display. The inner screen is made of a special material designed for durability and flexibility.

The iPhone Duo is expected to hit the market next month, marking a significant shift in Apple’s product strategy. The device represents a bold move into the foldable phone segment, challenging competitors like Samsung.