Apple has unveiled its first foldable iPhone, the iPhone Duo, priced at $1,999, sparking a new chapter in the competition with Samsung. Reports suggest Apple is paying Samsung approximately $250 per unit for the folding panel, representing about 12.5% of the device’s starting price. This payment comes as the iPhone Duo launches on October 30, marking Apple’s entry into the foldable phone market.
Samsung, which has been a leader in foldable technology with models like the Galaxy Z Fold 8, has responded with a mix of mockery and strategic positioning. A recent ad featuring a person named "Tim Cook" mimicking Apple’s CEO has been interpreted as a subtle jab at Apple’s new product. Meanwhile, analysts are questioning whether the high price point will appeal to a niche market or deter potential buyers.
The iPhone Duo features a 7.6-inch expandable display, combining Apple’s software expertise with a larger workspace. However, its $1,999 price tag has drawn comparisons to Samsung’s foldable offerings, which have been more affordable. TrendForce forecasts Apple could capture a quarter of the foldable phone market by 2027, signaling a shift in industry dynamics.
As both companies push boundaries, the competition continues to shape the future of smartphone innovation.
